Connecting With Your Target Audience: The 80/20 Rule

Connecting With Your Target Audience: The 80/20 Rule 

Businesses that run successfully and have a greater number of audiences didn’t start with these big numbers overnight. Matter of fact, most entrepreneurs, if not all, started from the bottom and climbed all the way up the ladder at a steady pace. They all started somewhere, which is the smallest step of this big ladder. That is why at Starting Small Media, we assist you, as a prospective entrepreneur, to build your foundation starting at square one. Our contribution features our Interviews on Starting Small Podcast where successful entrepreneurs explain their stories of how they started small and worked their way up.  

What is the 80/20 Rule?

The 80/20 rule for social media is designed to ensure that your business pages gain as much visibility from your audience as possible. As a prospective entrepreneur, a great way to further understand this concept is to think of how the 80% of results come from the 20% of efforts. In other words, 80% of the output comes from the 20% of your inputs. 

Deeper Breakdown of The 80/20 Media Rule For Starting Your Business

When starting your business from scratch, you may use the wealth building tool of building your Online Content. But completing this first step requires the understanding of your core target audience. Here is how your target audience is the main contributing asset in driving your business into revenue and sales. 

80% of Your Content Within The Social Media Platforms Should Be Useful To Your Target Audience

Your target audience will mostly have different knowledge of your known industry than you do. Being aware that most of your audience may not know at all of how your industry works is key to applying this rule. To further satisfy this itch in building your business, create content that may relate to your audience in way. For example, create how-to guides/tutorials, fun content (polls, Q&As), funny content and contribution to the latest trends.  Your goal is to have a connection with your target audience, since they generate your revenue mostly. 

20% Should Be Self Promotion With Your Offered Services and Products 

This factor is true since you want to offer your main services to help your audience understand your industry. However, applying to only 20% is key since you wouldn;i want your audience to only be shown your promotions. With this happening, this leads to them scrolling past your content in a matter of seconds. But with applying the other 80%, your promotions can still greatly succeed. Pairing your promotions with audience-friendly content can further help your business to grow overtime. 

How to Incorporate The 80/20 Rule As a Prospective Entrepreneur 

Start by creating just 5 posts. And only 1 post should be self promotion. For the rest of the posts, be creative of how to use your 80% strategy like explained previously. An example would be to post a poll or a Q&A panel of your overall industry. Then, slowly increase your posts and keep the same ratio. 

Reasons To Use The 80/20 Rule: Understanding Different Platform’s Algorithms

People scroll on social media a lot. However, their sole reason does not include looking at advertisements. What people really want to Build Connections and learn something new. Try to look at the following, especially Different Influencers,  of specific brands. People do not follow them solely for their advertising products but they feel  people don’t go on social media for advertisements. 

Furthermore, if you use the mistaken strategy of pushing your services at a continuous rate with no in between, you will more than likely appear to be spam. Therefore, this leads to people either unfollowing you or a potential block rate. By avoiding this mistake, your business can continue to grow on your platform. 

Moreover, understanding different types of platforms’ algorithms can help you determine your input of your prospective business’ social media. Here are some factors to determine when posting on these different platforms. 

The Algorithm Of Facebook Mostly Focuses On Their Content Being More Informative and Have Meaning 

Facebook’s algorithm mainly prioritizes specific rules of what posts people can see. Moreover, it decides which content is the most relevant to show to each user’s likings. 

The Algorithm Of Instagram Focuses On What People Care About The Most 

Unlike Facebook, Instagram recommends content that a lot of users care about. Therefore, it generates this content whether the users are interested in the topic or not. 

The Algorithm Of Twitter Focuses On The Highlighted Content 

Twitter’s algorithm is in between Instagram And Facebook. Like Instagram, Twitter is known to only show people tweets that they like or care about. But like Facebook, Twitter is still about sharing the main information. Overall, Twitter is customized by highlighting topics to show people what is most popular. 

Engage With Starting Small Media Today! 

With the power of applying the small steps of the 80/20 rule, you can soon snowball into a bigger business. But everyone has to start somewhere to further grow. That is why at Starting Small Media, we interview successful entrepreneurs that started out small, just like you. From the process of doing podcasts, to regular interviews, we want to help you with the inspiration of growing your business. For more hands-on-experience, we host our annual Starting Small Summitt for the opportunity to connect. Connecting includes participating in workshops and networking.