Starting Small
The Raw Truth About Entrepreneurship and the American Dream
What it actually takes to build something from nothing, drawn from 250+ in-depth interviews with the founders behind Reebok, The North Face, Stacy’s Pita Chips, HexClad and more.
What founders are saying.
Starting Small is an essential read for anyone looking to build something meaningful from the ground up. Cameron has done an incredible job distilling the hard-earned lessons of the world’s top entrepreneurs.
A must read for everyone wanting to build a business “the right way.”
Most who have enjoyed the success of the American Dream have experienced the realities of “starting small.” Cameron Nagle’s book draws from the experience of over 250 entrepreneurs to learn from their experience, allowing you to accelerate your own journey to personal and professional success.
The real story, not the highlight reel.
Starting Small strips away the myths and shows the determination, sacrifices and defining moments behind successful founders. Whether you are launching your first venture, navigating the chaos of growth or looking for clarity on your next move, it is both a reality check and a source of inspiration.
How founders got the first version off the ground with little money and no safety net.
How small products became names people trust and talk about.
What changes when a company grows faster than the people running it.
The setbacks that nearly ended each story, and what came next.
The personal cost of building something, and how founders manage it.
Joe Foster Reebok
Stacy Madison Stacy’s Pita ChipsEvery big thing started small.
Cameron introduces the book and the founders whose stories shaped it.
Cameron Nagle
Cameron launched Starting Small in January 2020 to share transparent startup stories and prove that everyone starts small. Since then he has interviewed more than 280 founders on the Starting Small podcast and built the annual Starting Small Summit, bringing the founders of Reebok, Stacy’s Pita Chips, Kodiak Cakes and more to the stage.
Bring Starting Small to your group.
Ordering copies for a team, a class or an event, or want Cameron to join you? Get in touch and we will help.
Questions, answered.
Who should read Starting Small?
Anyone thinking about starting a business, running a growing company or simply fascinated by how brands are built. It is written for aspiring entrepreneurs, small business owners, startup founders and brand builders who want to learn from people who have done it before.
Is there an audiobook?
Not yet. The paperback and Kindle editions are available now. Join the newsletter to hear first about new editions.
What is the book based on?
More than 250 in-depth interviews Cameron has conducted with founders and business leaders on the Starting Small podcast, including the founders of Sweetwater, Reebok, Schmidt’s Naturals, Stacy’s Pita Chips and HexClad.
Can I order copies in bulk?
Yes. For team, classroom or event orders, contact us and we will help you get copies.
How can I support the book?
Order a copy, leave a review on Amazon once you have read it, and share it with fellow entrepreneurs, your team or your followers.
Your story starts small, too.
Get the lessons from 250+ founders who turned small ideas into global brands.