Starting Small Media presents · 6th annual

Starting Small Starting Small Summit 2027 Presented by Gen-Y Hitch Everyone starts small.

Founders behind ROAM and TUMI, The North Face, Cymbiotika and Sweetwater share how they got their start. Wednesday, February 17, 2027 at Bethel University in Mishawaka, Indiana.

$10,000+ in free product at this year's summit

See the lineup
Meet the 2027 speakers

Starting Small by the numbers

Six years of founder stories.

6years of the Starting Small Summit
300+founder interviews on the Starting Small podcast
$40B+in annual revenue behind the brands we've covered
$10K+in free product at this year's summit

Lineup

The 2027 speakers

Each founder sits down with Cameron for a one-on-one conversation. Tap a card to read their bio.

Swipe to see all speakers

Special returning guest

Chuck Surack

Founder · Sweetwater

Chuck started Sweetwater in 1979 as a recording studio in his VW bus and built it into one of the largest music retailers in the world, based in Fort Wayne, Indiana. He first spoke at the summit in 2023.

Life after acquisition. In 2027 he returns for a 20-minute session on selling a business, philanthropy and legacy.

Chuck Surack
First on our stage in 2023

Hosted by Cameron Nagle

Founder & host of Starting Small · Bethel '22 · Author of Starting Small: The Raw Truth Behind Entrepreneurship and the American Dream

Cameron Nagle signature

Schedule

Schedule

Doors open at 8:30 AM. The program runs 9:00 AM to 12:30 PM Eastern.

Times are subject to change.

  1. Doors open

    Check in and grab a coffee.

  2. Welcome

    Opening remarks from Bethel University President McDonald and presenting sponsor Gen-Y Hitch.

  3. Charlie Clifford

    Co-founder of ROAM and founder of TUMI. 45-minute interview.

  4. Hap Klopp

    Founder and 20-year CEO of The North Face. 45-minute interview.

  5. Intermission

    10-minute break. Coffee and free products from our sponsors.

  6. Shahab Elmi

    Co-founder and CEO of Cymbiotika. 45-minute interview.

  7. Chuck Surack: life after acquisition

    Founder of Sweetwater. 20-minute session on selling a business, philanthropy and legacy.

  8. Intermission

    10-minute break.

  9. Panel and live Q&A

    All speakers return to the stage to take questions from the audience, live on the mic.

  10. Event ends

    Thank you for coming.

The event

What to expect

A morning of interviews with founders about how they built their companies, followed by audience Q&A.

The format

One-on-one interviews and a panel Q&A

Cameron interviews each founder individually. The program ends with all speakers on stage taking audience questions.

Free products
Free

Every attendee leaves with products from our sponsors and past guests.

Audience members raising hands during Q&A at the 2026 Starting Small SummitAudience Q&A

Ask the panel

Bring your questions for the speakers.

Who attends

Founders, students and business leaders

Attendees come from across Michiana, Indiana and the Midwest.

Coffee bar

Coffee and drinks

A barista at check-in, plus drinks from OLIPOP.

Past summits

2022 to 2026

Scroll to see each year →

Four people in conversation on the 2022 summit stage2022

2022 · Bethel University

  • Stacy Madison · Stacy's Pita Chips
  • Joe Foster · Reebok
  • Dr. Jonathan Levine · GLO Science
Panel on the 2023 summit stage2023

2023

  • Cameron Smith · Kodiak Cakes
  • Chuck Surack · Sweetwater
  • Peter Tuchman · NYSE
Founder panel at the 2024 summit2024

2024 · South Bend

  • Devan Kline · Burn Boot Camp
  • Ron Rudzin · Saatva
  • Mike Salguero · ButcherBox
Panelists on a blue sofa in front of a full auditorium in 20252025

2025 · Bethel University

  • Suze Dowling · Pattern Brands
  • Alex Douzet · Ollie
  • James W. Keyes · 7-Eleven & Blockbuster
Shawn Nelson, Jaime Schmidt, Sam Rockwell, Cordell Broadus and host Cameron Nagle on stage at the 2026 Starting Small Summit2026

2026 · Bethel University

  • Jaime Schmidt · Schmidt's Naturals
  • Shawn Nelson · Lovesac
  • Sam Rockwell & Cordell Broadus · Dr. Bombay
2027

February 17, 2027

  • Everest-Rohrer Auditorium, Bethel University

About

About the summit

The Starting Small Summit is the Midwest's premier entrepreneurship event. It began in 2022 as a live version of the Starting Small podcast. Every year since, founders of brands people use every day have come to Northern Indiana to share how they built their companies.

Past stages have featured the founders and leaders of Reebok, Stacy's Pita Chips, Kodiak Cakes, Sweetwater, Saatva, Burn Boot Camp, ButcherBox, Pattern, Ollie, 7-Eleven, Blockbuster, Lovesac, Schmidt's Naturals and Dr. Bombay.

The 2027 summit is Wednesday, February 17 at Bethel University in Mishawaka, minutes from Notre Dame and South Bend. It's presented by Gen-Y Hitch and hosted by Cameron Nagle, author of Starting Small: The Raw Truth Behind Entrepreneurship and the American Dream.

Past speakers

Brands that have been on our stage

Founders and leaders from these companies have spoken at past summits.

Register

Tickets

Pick your ticket. Secure checkout opens right away in a new tab. Over $10,000 in free product at this year's summit.

Checkout opens in a new tab. Have a promo code? Enter it at checkout.

Attendees talking outside the Everest-Rohrer Auditorium

The venue

Everest-Rohrer Auditorium

Bethel University · 1001 Bethel Circle, Mishawaka, IN 46545

2027 partners
Partner with us

Become a 2027 sponsor

Sponsorship includes stage branding, product sampling for attendees and time with the speakers. A few spots are open.

cameron@startingsmallmedia.org

Questions

FAQ

What is the Starting Small Summit?

The Starting Small Summit is the Midwest's premier entrepreneurship event. Each year, the founders behind household-name brands come to Bethel University in Mishawaka, Indiana, to share how they really started. Cameron Nagle, host of the Starting Small podcast, interviews each founder 1:1, and the morning closes with the full panel taking audience questions.

When and where is the 2027 summit?

Wednesday, February 17, 2027, at the Everest-Rohrer Auditorium on the Bethel University campus, 1001 Bethel Circle, Mishawaka, IN 46545. Doors open at 8:30 AM and the program runs 9:00 AM to 12:30 PM Eastern. It's about 15 minutes from Notre Dame and downtown South Bend.

Who is speaking in 2027?

Charlie Clifford (co-founder of ROAM and founder of TUMI), Hap Klopp (founder and 20-year CEO of The North Face) and Shahab Elmi (co-founder and CEO of Cymbiotika). Chuck Surack, founder of Sweetwater, returns for a special session on life after acquisition. Cameron Nagle hosts.

How much are tickets?

General admission is $50. Groups of 10 or more save 20% on every ticket. Students get in free with a valid student ID.

Is there free product?

Yes. There is over $10,000 in free product at this year's summit, shared with attendees on the day.

Who should attend?

Founders, small business owners, students, operators and anyone thinking about starting something. People come from across Michiana, Indiana and the Midwest.

Can I ask the founders questions?

Yes. The full panel comes back out at the end of the morning for live audience Q&A.

Is there parking?

Yes, parking is available on the Bethel University campus. Directions are in the venue section above.

How can my company sponsor?

Email cameron@startingsmallmedia.org or open the sponsor deck. Gen-Y Hitch is the 2027 presenting sponsor and a few partner spots are still open.

Countdown to February 17

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Feb 17, 2027 · Mishawaka, IN

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