Barbra Streisand Asked Her “Why Aren’t You Doing It?” Now Her Serum Is the #1 Seller in Its Category

Angela Caglia spent decades as one of Hollywood’s most trusted estheticians, treating clients including Barbra Streisand, before she ever launched a product line of her own. It was Streisand who planted the seed — after a facial at her home, she asked Angela what her dream was. Angela said she wanted to build her own skincare line someday. Streisand’s response: “Why aren’t you doing it?”

That moment stuck with her. Angela opened a Bel Air spa, built her reputation through years of hands-on treatments, and launched Angela Caglia Skincare in 2016. Her Cell Forté Serum, built around patent-pending Human-Derived Stem Cell Technology, became the number one selling serum in its category after launch — not eventually, not after years of iteration, but right out of the gate.

The subscription retention on her core products runs notably high, which in skincare is the number that actually matters. Anyone can get someone to buy a serum once. Getting them to keep reordering it means the product is doing what it claims to do.

That’s the real story here: results-first development, built by someone who spent years watching what actually worked on real skin before she ever tried to bottle it.

Angela breaks down the science and the launch on this episode of Starting Small.

Listen to the full conversation with Angela Caglia on Apple Podcasts